Friendly Creative Director and Product Design expert, collaborating

with multidisciplinary teams and offering top-tier design leadership.

WORK

 DESIGN EXPERTISE FOR CREATIVE TEAMS

As an innovative marketer with experience delivering strategic omnichannel solutions for small to mid-sized ecosystems, Lorena partners with creative leadership as a consultant. She collaborates with in-house teams, offering design guidance and leadership, and expands creative service offerings for clients.

CREATIVE DIRECTION

Hidden Valley® Ranch

The redesign of the Hidden Valley® Ranch website effectively communicates the brand’s heritage and user history, enhances user experience, and drives engagement and conversions.


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PRODUCT DESIGN

World Market®

This project aimed to create a comprehensive, responsive design system for World Market's marketing emails, enhancing brand consistency, engagement, and efficiency in email campaign production.


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INTEGRATED CAMPAIGN

Clorox®

Designed and implemented an innovative marketing strategy ecosystem for the launch of Clorox® Free and Clear Sanitizing Cleaning Wipes and Multi-Surface Spray Cleaner, ensuring broad market reach and high engagement across multiple channels.


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MY PLEDGE

I pledge to advocate for client partners and end-users by connecting them and championing strategic design processes and methodologies essential for problem-solving and creativity, all while considering accessibility.


ABOUT LORENA
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