ABOUT THIS PROJECT

Designs Systems
The design system project for World Market’s® marketing geo-targeted emails was transformed with a mobile-first approach. This strategy enhanced brand consistency, user engagement, and operational efficiency.

Roles and Responsibilities
Collaborating with the Creative Director, I strategized a new organizational workflow for designing, producing, and deploying their monthly newsletters. This included creating and managing a set of responsive modular templates informed by the newly developed design system. Additionally, I facilitated partnerships with design operations by conducting workshops to teach the design and development teams how to implement and use Figma effectively.

Challenges and Solutions
When World Market® decided to change its processes and workflows, I was brought on as a consultant to design, guide, and support the in-house design and development teams. Introducing the template design system and email workflow required a thoughtful approach. My goal was to be a supportive resource and ally, helping the team navigate new tools and real-time tasks. Opening my calendar for personalized sessions allowed me to address specific questions, offer my Figma expertise, and review practical design. This approach provided real-time data to fix template issues and fostered a collaborative environment where team members felt included and informed, leading to valuable feedback and recommendations.