ABOUT THIS PROJECT

FAGE ('fa-yeh') Greek rooted 

Greek yogurt-based products are renowned for their exceptional quality.
The brand’s diverse product line reflects the uniqueness of its traditional straining process.


FAGE has successfully balanced honoring its Greek roots with adapting to a global market, making it a beloved brand for consumers who value quality, authenticity, and health. The team, inspired by FAGE’s commitment to these values, has created a production centered around its core product: classic Greek yogurt, demonstrating our shared dedication to these principles.

Role and Responsibilities
As Creative Art Director, I ensured the hero SKUs were prominently featured in all creative outputs while maintaining the integrity of the brand’s established identity. I oversaw set production, directing the visual approach to highlight the product in a fresh and colorful context. Additionally, I managed the post-production of assets, ensuring consistency across various channels, including digital, social media, and print, to amplify the brand's presence and engage diverse audiences.

Challenges and Solutions

The goal was to honor the brand's small, family-owned origins while appealing to a global audience that appreciates quality, authenticity, and health. One of our creative pillars is to take consumers on a journey that echoes the warmth and tradition of Mama’s Kitchen in Greece.